More than two decades after China was first connected to the Internet, scholars still debate the political impact of online media. Yet, the debate is stalled by a limited view of both politics and the media’s role in political contestation. In order to offer a more nuanced account of the relationship between online media and politics, this article proposes a theoretical framework that pays attention to discursive struggles, identifies strategies to contest hegemonic discourses, and employs a broadened notion of politics, referred to as minimal politics. The framework is then used to analyze a corpus of Weibo (microblog) posts published by the charity organization, Love Save Pneumoconiosis (LSP). LSP activists use Weibo to campaign for medical treatment for workers with pneumoconiosis, and the article identifies two strategies of contestation in LSP activists’ online activism. First, LSP activists articulate alternative discourses that challenge the hegemony of official discourses. Second, LSP activists’ discourses are polyphonic expressions that legitimize the organization’s work, while subtly politicizing the problem of pneumoconiosis. The strategies of contestation used by LSP activists exemplify how political contestation is possible in repressive contexts and illustrate the need to refine the theories used to study the political impact of online media.
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