La Compra Impulsiva y el Materialismo en los jóvenes: Estudio exploratorio en Estudiantes Universitarios de Barranquilla (Colombia)

Abstract

The magnitude and complexity reached by the phenomenon of the consumption is one of the aspects typical of the contemporary society. As attends to needs of autorrealization, the consumption becomes increasingly personal, autonomous and unpredictable. On the other hand, the advertising directs for promote the unthinking acquisition of goods and services, which is known as impulsive buy. Diverse studies realized by Luna-Arocas and collaborators indicate the existing relation between the Impulsive Buy and the Materialism, or the belief of which the more it is possessed, the more nearby it is necessary to be of being happy. In this investigation, which does part of an international project that compares the materialism and the consumption in more than twenty countries of the whole world. it was a question of verifying the relation between these two variables, by means of the application of the scales of consumption of Luna-Arocas (2000) to a group of 200 students of Psychology of the Norte University in Barranquilla, Colombia. The results confirmed the hypothesis of a significant relation between the Impulsive Buy and the Materialism, in such a way that the materialistic values of a society are going to have direct effects on the trends of consumption in a given society.

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