Article2001

E-Commerce and Operations Research in Airline Planning, Marketing, and Distribution

Barry C. Smith · B. Venkateshwara Rao · Richard M. Ratlife

67 citations0/0 files storedINFORMS Journal on Applied Analytics

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Supply Chain and Inventory Management Aviation Industry Analysis and Trends Air Traffic Management and Optimization

Abstract

Many e-commerce principles were pioneered in the airline industry. These include the first business-to-business electronic information exchange and industrywide electronic marketplace. This environment provided unprecedented opportunity for operations research (OR) modeling. By the mid-1980s airlines used customer shopping data to calibrate traveler-demand-and-choice models, analyzed multichannel product-distribution strategies with simulation, and practiced dynamic pricing through yield management. Airlines continue to derive billions of dollars annually from these and derivative models. The availability of reliable, low-cost communications via the Internet is providing new modeling challenges within the airline industry and is also providing similar opportunities in other industries.

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References

1987Discrete Choice Analysis: Theory and Application to Travel Demand.1992Yield Management at American Airlines 1987Survey Paper—Airline Yield Management An Overview of Seat Inventory Control 1987AIRLINE YIELD MANAGEMENT : AN OVERVIEW OF SEAT INVENTORY CONTROL 1997Revenue Management: Hard-Core Tactics for Market Domination 1997Revenue Management Saves National Car Rental 1995An Application of Yield Management to the Hotel Industry Considering Multiple Day Stays 1999A Mathematical Programming Approach for the Solution of the Railway Yield Management Problem

Cited by

2009CRM literature: conceptual and functional insights by keyword analysis 2001Prospects for Operations Research in the E-Business Era 2003Learning Curve: A Simulation-Based Approach to Dynamic Pricing 2006Learning dynamic prices in MultiSeller electronic retail markets with price sensitive customers, stochastic demands, and inventory replenishments 2006Learning dynamic prices in electronic retail markets with customer segmentation 2005Beyond the Hype of Frictionless Markets: Evidence of Heterogeneity in Price Rigidity on the Internet

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