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The study described in this report represents the largest (n = 3018) and most methodologicallyrobust investigation of the educational value of zoos for children and adolescents ever conductedworldwide. This research evaluates (1) the impact of ZSL London Zoo Formal Learningeducational presentations and unguided zoo visits, (2) pupils’ development of new knowledge and (3) pupils’ perceptions of zoos, science and wildlife conservation. Using methods developed duringa pilot study conducted in spring 2009 with primary school (Wagoner & Jensen 2010) and post-16 pupils (Jensen & Wagoner, under review) attending London Zoo Formal Learningpresentations, both the quality and quantity of learning are directly assessed. The present study isaimed at both informing practice at the ZSL London Zoo Discovery & Learning Department and at developing robust evidence of the degree to which zoo-based science and conservation educationcan have a positive impact for children and adolescents.
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