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Cooperatives and socially responsible corporations are being hailed as possible correctives to the socioeconomic and ecological exploitation of transnational capitalism. AmazonCoop—a cooperative linking indigenous Brazil nut harvesters and the multinational firm The Body Shop through trade and development projects—capitalized on indigenous symbolism to generate significant material benefits for both parties. At the same time, however, it made indigenous people more vulnerable and dependent, failed to promote participatory development, masked the effects of unfavorable state policies, and perpetuated discriminatory distinctions among indigenous people. Furthermore, the cooperative did not provide an organizational framework to ameliorate the vulnerabilities of indigenous identity politics or transform symbolic capital into enduring political-economic change. This case strongly supports arguments that cooperatives must be rooted in participation, democratic member control, and autonomy if they are to promote “fair globalization” or social transformation rather than institutionalize existing patterns of exploitation.
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