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The Role of Targeted Communication and Contagion in Product Adoption
16 references·16 citing·31 second hopsampled
The Role of Targeted Communication and Contagion in Product Adoption (2008)The Role of Targeted Communication and Co…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…Temporal Differences in the Role of Marketing Communication in New Product Categories (2005)Temporal Differences in the R…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Response Modeling with Nonrandom Marketing-Mix Variables (2004)Response Modeling with Nonran…Diffusion of innovations (2003)Diffusion of innovationsMedical Innovation Revisited: Social Contagion versus Marketing Effort (2001)Medical Innovation Revisited:…Economic Analysis of Social Interactions (2000)Economic Analysis of Social I…Spatial and Temporal Heterogeneity in Diffusion (1993)Spatial and Temporal Heteroge…Social Contagion and Innovation: Cohesion versus Structural Equivalence (1987)Social Contagion and Innovati…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Medical Innovation: A Diffusion Study. (1967)Medical Innovation: A Diffusi…Medical Innovation: A Diffusion Study. (1967)Medical Innovation: A Diffusi…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Impact of community masking on COVID-19: A cluster-randomized trial in Bangladesh (2022)Impact of community masking o…Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms (2018)Shotgun or snowball approach?…A bibliometric review of the innovation adoption literature (2018)A bibliometric review of the …Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics (2017)Social Dollars in Online Comm…The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment (2016)The Role of Paid, Earned, and…IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales (2015)IT-Enabled Broadcasting in So…eWOM and the importance of capturing consumer attention within social media (2013)eWOM and the importance of ca…Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products (2013)Dynamic Effects of Social Inf…Sequential and Temporal Dynamics of Online Opinion (2011)Sequential and Temporal Dynam…Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Creating Social Contagion Thr…The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service (2010)The Effect of Signal Quality …Social Networks, Personalized Advertising, and Privacy Controls (2010)Social Networks, Personalized…Pricing, Frills, and Customer Ratings (2010)Pricing, Frills, and Customer…Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Customer-to-Customer Interact…Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2010)Creating Social Contagion Thr…Information Provision in a Vertically Differentiated Competitive Marketplace (2009)Information Provision in a Ve…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)On the mechanics of economic development (1988)Social Capital in the Creation of Human Capital (1988)Networks in the Modern Economy: Mexican Migrants in the U. 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(2006)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Communities of Practice (1998)Communities of practice learning, meaning, and identity (1999)Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)Innovation diffusion and new product growth models: A critical review and research directions (2010)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Network Structure Of Social Capital (2000)Social Capital: Prospects for a New Concept (2002)Network Structure and Knowledge Transfer: The Effects of Cohesion and Range (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)Sociomaterial Practices: Exploring Technology at Work (2007)Socioeconomic Disparities in Health Behaviors (2010)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 2003Diffusion of innovations6,722 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1987Social Contagion and Innovation: Cohesion versus Structural Equivalence2,402 cited
  • 2000Economic Analysis of Social Interactions2,104 cited
  • 1967Medical Innovation: A Diffusion Study.1,383 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science1,077 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2001Medical Innovation Revisited: Social Contagion versus Marketing Effort631 cited
  • 1967Medical Innovation: A Diffusion Study.579 cited
  • 1993Spatial and Temporal Heterogeneity in Diffusion491 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 2005Temporal Differences in the Role of Marketing Communication in New Product Categories

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254 cited

Cited by

  • 2011Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks776 cited
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  • 2011Sequential and Temporal Dynamics of Online Opinion441 cited
  • 2022Impact of community masking on COVID-19: A cluster-randomized trial in Bangladesh333 cited
  • 2013eWOM and the importance of capturing consumer attention within social media293 cited
  • 2018A bibliometric review of the innovation adoption literature282 cited
  • 2013Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products220 cited
  • 2010Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks173 cited
  • 2016The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment169 cited
  • 2009Information Provision in a Vertically Differentiated Competitive Marketplace166 cited
  • 2010Pricing, Frills, and Customer Ratings150 cited
  • 2010Social Networks, Personalized Advertising, and Privacy Controls148 cited
  • 2017Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics139 cited
  • 2015IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales137 cited
  • 2018Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms128 cited
  • 2010The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service126 cited