Article1993

Storytelling: An Instrument for Understanding the Dynamics of Corporate Relationships

118 citations0/0 files storedHuman Relations

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Management and Organizational Studies Leadership and Management in Organizations Organizational Management and Innovation

Abstract

An important aspect of corporate culture is its ability to influence relationship dynamics. This article examines how organizational stories can be used to study often unstated and perhaps unconscious codes for resolving conflicts, approaching decision-making, determining perceptions of positive and negative organizational forces, guiding role behavior, and the like. Stories are also defined, prior research is described, and the advantages and disadvantages in using this technique are discussed. We explain how our methodology can uncover comparative relationship patterns for human resource development professionals and business leaders in Fortune 500 companies.

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References

1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.2017The Discovery of Grounded Theory 1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques 1993Organizational culture and leadership 1984Research in Organizational Behavior 1989Designing qualitative research 1986Organizational Culture and Leadership 2017Ethnographic Interview

Cited by

2018Storytelling about places: Tourism marketing in the digital age 2011Tell me a story: Using creative writing in introductory accounting courses to enhance and assess student learning 2005Some Suggestions for Mapping Organizational Members’ Sense of Fit 2016Storytelling and cultural family value transmission: Value perception of stories in family firms 2001Organizational Storytelling 1999The role of story‐telling in organizational leadership 2004Antenarrative and managerial practice

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