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Search for the truth is the noblest occupation of man; its publication is a duty.-Madame de Stael (1766Stael ( -1817) ) Formats for reporting results from randomized clinical trials in peer-reviewed journals have remained virtually unchanged and unchallenged for the past 50 years [1].However, a number of developments, some technological and some political, provide exciting opportunities to question whether we are using the most efficient and effective methods of publication.Here, I suggest how methods of reporting clinical trials could be improved and consider the implications for trial sponsors and medical journals. Why Do We Publish Clinical Trial Results?Publication (and non-publication) of trial results can be motivated by several factors.Research reports may affect clinical practice, inform patients, influence future research, and prevent duplication of effort.Many believe there is a moral obligation to report results of all trials that involve patients [2].Publication also has important secondary effects.These may explain existing patterns of publication and resistance to change-despite evidence that current systems are not the best.Authorship of papers in journals can establish reputations and enhance career prospects.Institutional or corporate reputations may also benefit.The productivity of academic departments is judged on their publication output, which also affects their chances of obtaining future funding.The peer-reviewed (and indexed) journal has thus become part of the process of academic appointments and promotions, which, in turn, has spawned the discipline of bibliometrics [3].And, of course, there are financial interests: drug companies use publications to increase sales while publishers make money both directly from journal sales and from spin-offs such as reprints and advertising [4].
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