Although a robust finding in cross-cultural research is that Japanese exhibit less self-enhancement than North Americans, all of these studies have employed questionnaire measures susceptible to self-presentational biases. The present study assessed self-enhancement in a laboratory that covertly measured participants’ behaviors. Whereas Canadians were reluctant to conclude that they had performed worse than their average classmate, Japanese were hesitant to conclude that they had performed better. This research provides evidence that cultural differences in self-enhancement and self-criticism go beyond mere self-presentation.
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