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• 2013Impact of brand personality and consumer ethnocentrism in China's sportswear market58 cited
• 2007Products and Country of Origin Effects: The Malaysian Consumers' Perception52 cited
• 1999Country-Of-Origin Effects on Purchasing Agents’ Product Perceptions45 cited
• 1995Decision support for global marketing strategies: the effect of country of origin on product evaluation39 cited
• 2001An Examination of the Effects of ‘Country-Of-Design’ and ‘Country-of Assembly’ on Quality Perceptions and Purchase Intentions37 cited
• 2009Developing country perceptions of high‐ and low‐involvement products manufactured in other countries36 cited
• 2006The Country-of-Origin Effect and Consumer Attitudes to “Buy Local” Campaign33 cited
• 2014How companies from developing and emerging countries can leverage their brand equity in terms of place branding31 cited
• 2007Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands29 cited
• 1998The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence25 cited
• 2013Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China21 cited
• 2014Country Image Effect on Services: A Study of Consumers’ Evaluation of Foreign Airlines15 cited
• 1995Influences relatives des lieux de conception et d'assemblage sur la perception des produits de consommation