TRAVEL BEHAVIOUR MODIFICATION TECHNIQUE – A FRAMEWORK FOR AWARENESS ON CARBON FOOTPRINT TOWARDS ADOLESCENTS IN DEVELOPING COUNTRY

Abstract

Travel behaviour modification (TBM) techniques have been successfully implemented in many developed countries to reduce the negative impact of motorization and to increase the usage of more sustainable modes of transport. However, very little has been reported with regard to their effectiveness in developing countries. This paper emphasizes the framework of TBM techniques that might be implemented in developing countries by focusing on secondary school students as the main respondents. The recruited students were divided into four groups based on the assigned intervention approaches such as a control group (Group 1), journey planning group (Group 2), incentive group (Group 3), and journey planning with incentive group (Group 4). The main instruments for this study were travel diaries that were used to record the students’ daily travel activities and individual carbon footprint. The questionnaire survey was used to measure the pro-environmental awareness of the students. A few hypotheses in relation to the experiment on TBM techniques were also highlighted in this paper.

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