Challenges faced by women entrepreneuers: a case study of Mashonaland central province

Fungai N Mauchi

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Entrepreneurship Studies and Influences Microfinance and Financial Inclusion Migration, Ethnicity, and Economy

Abstract

Despite the recognition that women entrepreneurs play a key role in economic activity, their growth has remained significantly subdued. This has been a result of the many gender related challenges they face in the competitive business world with their male counterparts. The main objective of the research was to unravel the challenges faced by women entrepreneurs in Mashonaland Central Province of Zimbabwe. Results were derived through a qualitative in-depth interview based study of a sample of 50 women entrepreneurs operating in Mashonaland Central Province. Data collected revealed that women entrepreneurs were aged between 20 and 55, were married and operated their businesses as sole traders or partnerships with most of them not registered. The research concluded that women entrepreneurs face constraints related to access to finance, conflicts between work and family responsibilities, networking challenges, lack of education and management skills. Sourcing raw materials markets were cited as the least challenges for women entrepreneurs.

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References

2003Social Networks and Entrepreneurship 2000Testing the Female Underperformance Hypothesis 2006The Dilemma of Growth: Understanding Venture Size Choices of Women Entrepreneurs 2000On the survival prospects of men's and women's new business ventures 1996Gender as a determinant of small business performance: Insights from a British study 2011Female entrepreneurship and economic development: An international perspective 1993Challenges in predicting new firm performance 2011Female entrepreneurship and the management of business and domestic roles: Motivations, expectations and realities

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