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We consider structured multi-armed bandit problems based on the Generalized Linear Model (GLM) framework of statistics. For these bandits, we propose a new algorithm, called GLM-UCB. We derive finite time, high probability bounds on the regret of the algorithm, extending previous analyses developed for the linear bandits to the non-linear case. The analysis highlights a key difficulty in generalizing linear bandit algorithms to the non-linear case, which is solved in GLM-UCB by focusing on the reward space rather than on the parameter space. Moreover, as the actual effectiveness of current parameterized bandit algorithms is often poor in practice, we provide a tuning method based on asymptotic arguments, which leads to significantly better practical performance. We present two numerical experiments on real-world data that illustrate the potential of the GLM-UCB approach.
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