Abstract An attempt is made to relate several common dimensions of business‐level strategy to their organizational contexts. A model is developed that predicts the structural and environmental correlates of a strategy on the basis of the number and uncertainty of its contingencies. It is shown that strategies of complex product innovation, marketing differentiation, market breadth and conservative cost control each have pronounced but very different relationships with bureaucratic and organic structural devices of uncertainty reduction, differentiation and integration, and with environmental dynamism, heterogeneity and hostility.
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