Article2013

Duration of Membership at Sports Centers and Reasons for Quitting

Alberto Nuviala Nuviala · Alberto Grao‐Cruces · María Rosario Teva Villén · Jose Antonio Perez-Turpin · Raquel Pérez Ordás · Javier A. Tamayo-Fajardo

11 citations0/0 files storedPerceptual and Motor Skills

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Sports and Physical Education Studies Physical Activity and Health Recreation, Leisure, Wilderness Management

Abstract

Reasons for quitting membership at a sports center and their relation with socio-demographic characteristics and duration of membership were investigated. 642 individuals (55.4% men, 44.6% women), who had recently quit membership at a Spanish sports center, completed a questionnaire. There were significant differences in reasons for quitting on age, occupation, type of activities, and time spent on membership activities. The main reason was financial, regardless of the duration of membership.

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1996The value concept and relationship marketing 2000Customer satisfaction with services: putting perceived value into the equation 2004Services Marketing: People, Technology, Strategy

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2017The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers 2014ABANDONO DE USUARIOS EN UN CENTRO DEPORTIVO ESPAÑOL: SEGMENTACIÓN

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