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Executive Overview Advances in technology and group-collaboration software have promoted the use of Global Virtual Teams (GVTs). Because of these and other developments, managers face an increasingly diverse cultural landscape. Differences in GVT members' perceptions of time, or time visions, subtly influence the team's dynamics and performance. Time visions must be managed in order for the full potential of the GVT to be realized. This article explores the different dimensions that are typically employed when defining time. These dimensions are then combined to form four examples of cultural time visions. Three major problems associated with differing time visions in GVTs are identified, and approaches for dealing with these problems in multicultural GVTs are suggested.
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