Developing and validating a multidimensional consumer-based brand equity scaleBoonghee Yoo, Naveen Donthu2001-04-01articleJournal of Business Research2,991 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesCustomer Service Quality and LoyaltyAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 2,991 citations exist upstream.References1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives1988Structural equation modeling in practice: A review and recommended two-step approach.1974The Interpretation of Cultures1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence1993Cultures and Organizations: Software of the Mind.1991Structural Equations with Latent Variables.2017The Interpretation of CulturesCited by2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust2005Captivating company: dimensions of attractiveness in employer branding2005Consumer‐based brand equity: improving the measurement – empirical evidence2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication2018Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications2019Forty-five years of Journal of Business Research: A bibliometric analysis