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PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP NIAT BELI

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References

2010Who endorses whom? Meanings transfer in celebrity endorsement177 cited
2013The moderating role of consumer personality and source credibility in celebrity endorsements68 cited
2012PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI PERCEIVED VALUE PADA PRODUK TOP COFFEE DI SURABAYA20 cited

Cited by

2018PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa )10 cited
2021Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen10 cited

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