Advertising citizenship: an essay on the performative power of consumer culture

Abstract

This article explores the possibilities of advertising as a means of creating positive notions of contemporary citizenship. Whereas this may seem an unexpected turn in critical approaches to consumer or promotional culture, there are enough examples to warrant an analysis of advertising's construction of so-called civic capital. The author makes her case from a performative perspective on promotional culture and uses various sources and some preliminary results from her own research on outdoor advertising.

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