PURPOSE: To develop an instrument that can be used to answer three questions: What is the prevalence of ageism in various societies? Which types of ageism are more prevalent? Which subgroups of older people report more ageism? METHODS: A survey instrument was developed listing 20 types of ageism. This instrument was tested on a convenience sample of 84 persons older than age 60. RESULTS: The instrument appears to have satisfactory reliability and validity. The survey found that the experience of ageism was widespread and frequent among these respondents. The majority reported several incidents of ageism and over half of the incidents were reported to have occurred "more than once." The most frequent types were persons showing disrespect for older people, followed by persons showing assumptions about ailments or frailty caused by age. IMPLICATIONS: Researchers now have a reliable and valid instrument for measuring the prevalence of ageism in various societies and of various types of ageism experienced by various groups of older persons. This may aid in reducing the prevalence of ageism in our society.
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