Value co-creation with customers and its impact on capabilities

Xiang Zhang · Gang Wang · Jingchang ShangGuan · Yanqiu Xiao

6 citations0/0 files storedIEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

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Service and Product Innovation Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Value co-creation with customers is a new source to gain competitive advantage. However, the research in this area is still in its early stage. The link between co-creation activities and firm’s capabilities is not clear. Using empirical study, this paper presents a new mechanism of value co-creation with customers. Such mechanism is governed by two principles: (1) Customers are the integral part of such a co-creation system; (2) through value co-creation with customers, firms may not only gain new capability, but also enhance traditional capabilities.

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References

2004The future of competition: co-creating unique value with customers 1990Empirical research methods in operations management 1989Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement 1989Strategic Orientation of Business Enterprises 1994A Taxonomy of Manufacturing Strategies 2001Customerization: The next revolution in mass customization 1995Marketing in a postmodern world 1995Do you want to keep your customers forever?

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