Club apples: a biology of markets built on the social life of variety

Abstract

Club apples are patented apple varieties, often grown by members of a co-operative who plan the production and marketing of the apples. Drawing on ethnographic work, this paper will use club apples as a case to demonstrate that varieties have shaped the development of the apple industry in ways that resist institutional pressures to commodify the biological features of the apple. Club apples extend social boundaries around varieties in ways that grant growers more control over the market life of the apple and more economic power. The productive opportunities availed in the aliveness of biological materials can be seen to shape competition and the contours of economic markets.

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