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The Indexing Process in Communication
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The Indexing Process in Communication (1955)The Indexing Process in CommunicationComparative advertising: citing or not the leading brand and its price (2013)Comparative advertising: citi…Mapping the World: Towards a Sociosemiotic Approach to Culture (2009)Mapping the World: Towards a …The European Press and Saladin the Fierce (1993)The European Press and Saladi…How Direct Comparative Ads and Market Share Affect Brand Choice (1991)How Direct Comparative Ads an…Studies of Consumption of Mass Media Content (1965)Studies of Consumption of Mas…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Consumer Evaluations of Brand Extensions (1990)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Cross-Cultural Marketing Communication: A Comparative Analysis of Strategies in Global Campaigns (2023)Television and the Child. (1959)Information Flow and the Stability of Partisan Attitudes (1962)Diffusion of Innovations (1963)The Structure of Foreign News (1965)Discovering the News: A Social History of American Newspapers (1979)The “Uncensored War”: The Media and Vietnam (1987)The Social System (1951)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)The Interpretation of Cultures: Selected Essays. (1975)The Space of Culture – the Place of Nature in Estonia and Beyond (2011)Conflict, arousal, and curiosity. (1960)A Model for Predictive Measurements of Advertising Effectiveness (1961)Recent Research on Selective Exposure to Information (1986)The ad format-strategy effect on comparative advertising effectiveness (2017)Identity change vs. strategy change: the effects of rebranding announcements on stock returns (2018)
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  • 1991How Direct Comparative Ads and Market Share Affect Brand Choice24 cited
  • 2009Mapping the World: Towards a Sociosemiotic Approach to Culture23 cited
  • 1965Studies of Consumption of Mass Media Content10 cited
  • 2013Comparative advertising: citing or not the leading brand and its price10 cited
  • 1993The European Press and Saladin the Fierce8 cited

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