This longitudinal study investigates whether the impact of political interest—a key motivational factor behind news consumption—on various forms of news consumption has increased over time. The analysis is based on a unique large-scale representative annual survey conducted in Sweden over the years 1986–2010, enabling a comprehensive analysis of citizens’ total and specific news consumption across multiple channels and platforms. Results show that news consumption has become more polarized between news-seekers and news-avoiders over time, and that political interest has become a more important determinant of news consumption in today’s high-choice media environment.
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