Towards a classification of cultural tourists

Bob McKercher

567 citations0/0 files storedInternational Journal of Tourism Research

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Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management Consumer Behavior and Market Dynamics

Abstract

Abstract This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identified five discrete cultural tourism market segments that exhibited substantially different behaviour. Copyright © 2002 John Wiley & Sons, Ltd.

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1990Tourism: Principles, Practices, Philosophies 1995Cultural tourism and business opportunities for museums and heritage sites 1996Cultural Tourism in Europe 1997Tourism and the personal heritage experience

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