Articlegreen2011

Social responsibility in tobacco production? Tobacco companies' use of green supply chains to obscure the real costs of tobacco farming

75 citations0/0 files storedTobacco Control

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Global Public Health Policies and Epidemiology Sustainable Supply Chain Management Global trade, sustainability, and social impact

Abstract

BACKGROUND: Tobacco companies have come under increased criticism because of environmental and labour practices related to growing tobacco in developing countries. METHODS: Analysis of tobacco industry documents, industry websites and interviews with tobacco farmers in Tanzania and tobacco farm workers, farm authorities, trade unionists, government officials and corporate executives from global tobacco leaf companies in Malawi. RESULTS: British American Tobacco and Philip Morris created supply chains in the 1990 s to improve production efficiency, control, access to markets and profits. In the 2000s, the companies used their supply chains in an attempt to legitimise their portrayals of tobacco farming as socially and environmentally friendly, rather than take meaningful steps to eliminate child labour and reduce deforestation in developing countries. The tobacco companies used nominal self-evaluation (not truly independent evaluators) and public relations to create the impression of social responsibility. The companies benefit from $1.2 billion in unpaid labour costs because of child labour and more than $64 million annually in costs that would have been made to avoid tobacco-related deforestation in the top 12 tobacco growing developing countries, far exceeding the money they spend nominally working to change these practices. CONCLUSIONS: The tobacco industry uses green supply chains to make tobacco farming in developing countries appear sustainable while continuing to purchase leaf produced with child labour and high rates of deforestation. Strategies to counter green supply chain schemes include securing implementing protocols for the WHO Framework Convention on Tobacco Control to regulate the companies' practices at the farm level.

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References

2005Do green supply chains lead to competitiveness and economic performance?2006United Nations Development Program 1984British Broadcasting Corporation 2000Tobacco industry documents: treasure trove or quagmire?2004Corporate social responsibility and the tobacco industry: hope or hype?2001Whose standard is it, anyway? How the tobacco industry determines the International Organization for Standardization (ISO) standards for tobacco and tobacco products 2008Corporate Philanthropy, Lobbying, and Public Health Policy 2002Tobacco industry documents: comparing the Minnesota Depository and internet access

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