Shopping: Tourism's Unsung Hero(ine)

William E. Kent · Patti J. Shock · Robert E. Snow

110 citations0/0 files storedJournal of Travel Research

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Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management Consumer Retail Behavior Studies

Abstract

This article demonstrates that while shopping is seldom mentioned as a primary reason for travel, it is perhaps the most universal of tourist activities. A study of tourist-visitors to a major southern city revealed shopping to be tourists' most popular activity and il lustrated the economic importance of tourist shopping to local merchants.

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1972The Tourist Business

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2001Shopping satisfaction for domestic tourists 1985The Use Of Requested Promotional Material By Pleasure Travelers 2013Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products

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