Article2010

Machines that Learn how to Code Open-Ended Survey Data

54 citations0/0 files storedInternational Journal of Market Research

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Computational and Text Analysis Methods Survey Methodology and Nonresponse Text and Document Classification Technologies

Abstract

We describe an industrial-strength software system for automatically coding open-ended survey responses. The system is based on a learning metaphor, whereby automated verbatim coders are automatically generated by a general-purpose process that learns, from a user-provided sample of manually coded verbatims, the characteristics that new, uncoded verbatims should have in order to be attributed the codes in the codeframe. In this paper we discuss the basic workings of this software and present the results of experiments we have run on several datasets of real respondent data, in which we have compared the accuracy of the software against the accuracy of human coders.

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1995The encyclopedia of language and linguistics . Editor-in-Chief: R. E. Asher, Co-ordinating Editor: J. M. Y. Simpson Oxford & New York: Pergamon Press, 1994. 10 volumes. Pp. xlvii, 5644. $2975.00.

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