Trust and privacy in electronic commerce

Abstract

Trust and privacy have been widely recognized as important issues in the field of electronic commerce. We propose a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Web site quality, that are expected to effect Internet consumers' trust level and privacy concerns.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 6 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.