The Role of the Fashion System in Fashion Change: A Response to the Kaiser, Nagasawa and Hutton Model

Abstract

This paper, written in response to the model of fashion change proposed by Kaiser, Nagasawa and Hutton, suggests that industry is the more powerful change agent in the fashion system than the consumer. Technology and globalization of markets have contributed to the homogeneity of consumer goods in the global marketplace, leaving the consumer limited choice. A conceptual model is used to illustrate the interaction between the role of technology in distribution and fashion change.

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