The science in social science

H. Russell Bernard

28 citations0/0 files storedProceedings of the National Academy of Sciences

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Social Science and Policy Research Research, Science, and Academia Historical Studies and Socio-cultural Analysis

Abstract

A recent poll showed that most people think of science as technology and engineering--life-saving drugs, computers, space exploration, and so on. This was, in fact, the promise of the founders of modern science in the 17th century. It is less commonly understood that social and behavioral sciences have also produced technologies and engineering that dominate our everyday lives. These include polling, marketing, management, insurance, and public health programs.

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1904"General Intelligence," Objectively Determined and Measured 1939The Behavior of Organisms: An Experimental Analysis 1968Psychotherapy by reciprocal inhibition 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1958Psychotherapy by Reciprocal Inhibition 1958Theory and Methods of Scaling 2007Multiple Factor Analysis 1957Assignment Problems and the Location of Economic Activities

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