Policy discourse analysis: negotiating gender equity

Abstract

This analysis of activists' and bureaucrats' politicking for gender policy in Australia demonstrates the utility of discourse analysis. Feminist policy initiatives are special: they challenge hegemony and they circulate counter discourse. Policy elites try to manage and discredit them. Traditional policy frameworks are used to identify policy with policy mechanisms, policy communities, value shifts and the like. But the use of policy discourse analysis for this Australian story elicits key strategies for constructing and managing a counter narrative and maintaining a counter public of outsiders using insiders to institutionalize gender policies even as equity and social justice value priorities recede.

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