SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Humor and ad memorability: On the contributions of humor expectancy, relevancy, and need for humor
16 references·3 citing·40 second hop
Humor and ad memorability: On the contributions of humor expectancy, relevancy, and need for humor (2007)Humor and ad memorability: On the contrib…Linguistic Theories of Humor (2014)Linguistic Theories of HumorLinguistic Theories of Humor (2009)Linguistic Theories of HumorWhen Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor (2003)When Does Humor Enhance or In…Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor (1999)Responses to Information Inco…The Effect of Background Music on Ad Processing: A Contingency Explanation (1993)The Effect of Background Musi…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…A theory of humor elicitation. (1992)A theory of humor elicitation.Humor in Advertising: The Moderating Role of Prior Brand Evaluation (1990)Humor in Advertising: The Mod…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Wit and humor in discourse processing (1988)Wit and humor in discourse pr…Picture-Word Consistency and the Elaborative Processing of Advertisements (1987)Picture-Word Consistency and …Taking Laughter Seriously. (1984)Taking Laughter Seriously.Semantic Mechanisms of Humor (1984)Semantic Mechanisms of HumorA Prospectus for Theory Construction in Marketing (1984)A Prospectus for Theory Const…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Semantic Mechanisms of Humor (1979)Semantic Mechanisms of HumorHow funny was that? Uncovering humor mechanisms (2014)How funny was that? Uncoverin…Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall? (2012)Taboo Advertising: Can Humor …Spreading the Virus (2011)Spreading the VirusWomen, Fire, and Dangerous Things (1987)From bonding to biting: Conversational joking and identity display (1997)Issues in conversational joking (2003)Statistical principles in experimental design. (1962)Beyond Attitude Structure: Toward the Informational Determinants of Attitude (1978)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Information Processing from Advertisements: Toward an Integrative Framework (1989)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)The Open and Closed Mind (1960)The need for cognition. (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Constructive Consumer Choice Processes (1998)Principles of Categorization (2002)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Person memory: Personality traits as organizing principles in memory for behaviors. (1979)Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Online Display Advertising: Targeting and Obtrusiveness (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Attitudinal effects of mere exposure. (1968)The Handbook of Social Psychology (1969)Relevance: Communication and Cognition (1986)Well-being : the foundations of hedonic psychology (1999)The Utility and Ubiquity of Taboo Words (2009)Benign Violations (2010)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Humor as a Double-Edged Sword: Four Functions of Humor in Communication (2000)Interactional Coherence in CMC (2006)Functions of the Nonverbal in CMC: Emoticons and Illocutionary Force (2010)Humorous Texts (2001)A Review of Humor in Educational Settings: Four Decades of Research (2010)Laughter in Interaction (2003)Is the Concept of Incongruity Still a Useful Construct for the Advancement of Humor Research? (2008)The Routledge Handbook of Language and Humor (2017)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)
this work references cited by second hop

References

  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1984Semantic Mechanisms of Humor1,251 cited
  • 1979Semantic Mechanisms of Humor935 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1984Taking Laughter Seriously.530 cited
  • 2014Linguistic Theories of Humor522 cited
  • 2009Linguistic Theories of Humor477 cited
  • 1984A Prospectus for Theory Construction in Marketing437 cited
  • 1992A theory of humor elicitation.400 cited
  • 1999Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor342 cited
  • 1993The Effect of Background Music on Ad Processing: A Contingency Explanation320 cited
  • 1990Humor in Advertising: The Moderating Role of Prior Brand Evaluation313 cited
  • 1988Wit and humor in discourse processing275 cited
  • 1987Picture-Word Consistency and the Elaborative Processing of Advertisements243 cited
  • 2003When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

178 cited

Cited by

  • 2011Spreading the Virus371 cited
  • 2012Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?49 cited
  • 2014How funny was that? Uncovering humor mechanisms40 cited