Consumer perception and attitude toward mobile communication

Abstract

Mobile phones, mobile internet access, and mobile commerce are growing much faster than their fixed counterparts. A projected number of hand-held (mobile) devices will exceed the number of stationary terminals in the world in the next few years. Nevertheless, people are unlikely to buy things using a mobile phone if there is no immediate benefit; they are likely to wait until they get to a PC, with better interface. However, successful e-commerce and solutions do not simply translate into successful mobile solutions by adding a mobile interface. Those m-commerce applications that generate significant revenue will be those specifically developed around the mobile experience; those that understand how the customer interacts with their device, the type of things the customer wants to buy, and when they want to buy them. This paper attempts to describe the fast-growing trend for tools to access the internet that will be more popular in the future than the predominant use of personal computers at the present time. A survey was conducted to understand consumer attitudes toward mobile communication and factors that would contribute to adaptation and success of this emerging technology. The outcome of this research could provide a productive strategy for managerial decision-making in this emerging wireless environment.

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