A Conceptual and Theoretical Analysis of Evaluative Conditioning

Jan De Houwer

354 citations0/0 files storedThe Spanish Journal of Psychology

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Social and Intergroup Psychology Memory and Neural Mechanisms Neural and Behavioral Psychology Studies

Abstract

Evaluative conditioning is best defined as an effect, that is, as a change in the valence of a stimulus that results from pairing the stimulus with another stimulus. This definition has several advantages that are made explicit in this paper. One of the advantages is that it clarifies that evaluative conditioning can be due to multiple processes. Therefore, the conditions under which evaluative conditioning is observed can depend on the processes that underlie a particular manifestation of evaluative conditioning. This could explain why there are so many conflicting results about the conditions under which evaluative conditioning can be found. Future research should adopt a meta-conditional approach that focuses not only on whether a certain condition is crucial for obtaining evaluative conditioning but should also examine when a certain condition is crucial.

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References

1969The Handbook of Social Psychology 2004Reflective and Impulsive Determinants of Social Behavior 2006Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.1935A HANDBOOK OF SOCIAL PSYCHOLOGY 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.2006Automaticity: A Theoretical and Conceptual Analysis.1977The conditioning theory of fearacquisition: A critical examination 2001Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning.

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