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Strategy Retold: Toward a Narrative View of Strategic Discourse

Academy of Management Review· 1997-04-01· article· 902 citationsclosed

Management and Organizational Studies Narrative Theory and Analysis Organizational Strategy and Culture

Abstract

Using narrative theory, this article explores strategic management as a form of fiction. After introducing several key narrative concepts, we discuss the challenges strategists have faced in making strategic discourse both credible and novel and consider how strategic narratives may change within the virtual organization of the future. We also provide a number of narrativist-oriented research questions and methodological suggestions.

Cite this

Michael B. Elmes (1997). Strategy Retold: Toward a Narrative View of Strategic Discourse. Academy of Management Review. https://doi.org/10.5465/amr.1997.9707154065

@article{b1997strategy,
  title  = {Strategy Retold: Toward a Narrative View of Strategic Discourse},
  author = {Elmes, Michael B.},
  year   = {1997},
  journal = {Academy of Management Review},
  doi    = {10.5465/amr.1997.9707154065}
}

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