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Celebrity Endorser & Attitude towards Celebrity results in Purchase Intention – A study with reference to Chennai City
6 references·0 citing·31 second hop
Celebrity Endorser & Attitude towards Celebrity results in Purchase Intention – A study with reference to Chennai City (2015)Celebrity Endorser & Attitude towards Cel…Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study (2009)Celebrity Endorsements in Adv…The equity effect of product endorsement by celebrities (2007)The equity effect of product …The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign (2006)The Pinocchio Factor in Consu…The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent (2000)The Influence of Corporate Cr…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests (1988)Celebrity Endorsements-Script…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Branding athletes: Exploration and conceptualization of athlete brand image (2013)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. (1993)An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior (2012)Understanding Why Consumers Don't Skip Pre-Roll Video Ads (2017)The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Corporate reputation – a value creating strategy (2004)Sport Fans and Their Teams’ Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-Logoed Merchandise (2013)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Can we have it all? Sustainability trade-offs and cross-insurance mechanisms in supply chains (2020)The Influence of Source Credibility on Communication Effectiveness (1951)The Handbook of Social Psychology (1969)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Congruence and celebrity endorser credibility in Japanese OTC drug advertising (2018)Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram (2019)Effectiveness of Films, Sport, Celebrity or Mascot to Content in the Advertising – A Dilemma for Global Brands (2021)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The effect of supply chain glitches on shareholder wealth (2003)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)The moderating role of consumer personality and source credibility in celebrity endorsements (2013)Celebrity endorsements, self-brand connection and relationship quality (2015)The Influence of Marketing Intelligence on Business Competitive Advantage (A Study of Diamond Bank Plc) (2017)
this work references cited by second hop

References

  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 2007The equity effect of product endorsement by celebrities321 cited
  • 2000The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent139 cited
  • 2009Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study137 cited
  • 1988Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests89 cited
  • 2006The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign27 cited

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