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In eWOM We Trust · Study

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ArticleIn eWOM We Trust

Bettina Lis2013

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Articlegreen2013

In eWOM We Trust

93 citations·0/0 files stored·Business & Information Systems Engineering

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models 1986Self-Reports in Organizational Research: Problems and Prospects 2025Advances in Consumer Research 1969The Handbook of Social Psychology 1997Book Review: The Psychology of Attitudes 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

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2021Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis

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Year2013

Typearticle

Published2013-05-07

VenueBusiness & Information Systems Engineering

ISSN-L1867-0202

Languageen

Citations93

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/s12599-013-0261-9

openalex_workW2170261088

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