Sports Talk: How Gender Shapes Discursive Framing of Title IX

Abstract

Abstract Existing scholarship has shown that the media and interest groups play an important role in the shaping of the public's perception of reality and in establishing the quality of democratic discourse on public policy questions. In turn, interest group actors employ different media and grassroots strategies in hopes of exploiting discursive opportunities that advance their cause. This study explores recent public policy debates over Title IX to illustrate how gender undergirds the discursive framing choices made by interest groups and presented in the media coverage. I find that framing, especially in the media, reinforces enduring cultural aspects of masculinity in sports.

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