A Changing View

Juanita J. Covert · Travis L. Dixon

46 citations0/0 files storedCommunication Research

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Media, Gender, and Advertising Media Studies and Communication Social and Intergroup Psychology

Abstract

This research involved a content analysis of mainstream women's magazines in 1999 and 2004 and an experiment designed to examine the effect of counterstereotypical portrayals on readers. White women were overrepresented while Latina and Black women were underrepresented in mainstream women's magazine articles in 2004 compared to U.S. Census data, although not as much as in 1999. Representation of women of color as professionals also increased. The experiment found that exposure to articles featuring counterstereotypical depictions of women of color tended to elevate the occupational expectations of women of color among White readers but not people of color. The theoretical implications are discussed in light of subgrouping and exemplification.

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References

1960A Coefficient of Agreement for Nominal Scales 1997The Psychology of Attitudes 1989Stereotypes and prejudice: Their automatic and controlled components.1991Mass Media Research: An Introduction 1998The possessive investment in whiteness: how white people profit from identity politics 1991Social cognition, 2nd ed.1995Variability in automatic activation as an unobtrusive measure of racial attitudes: A bona fide pipeline?1995Variability in automatic activation as an unobstrusive measure of racial attitudes: A bona fide pipeline?

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