Student Evaluations in Marketing: What is Actually being Measured?

Dennis E. Clayson · Debra A. Haley

92 citations0/0 files storedJournal of Marketing Education

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Evaluation of Teaching Practices Educational Environments and Student Outcomes Management and Marketing Education

Abstract

An analysis of one university's student evaluation used to measure teaching effectiveness in marketing classes found that students' perceptions of fairness, instructor knowledge and interest, and student learning all were related to how the instructor was evaluated. The rigor of the class was negatively related to the evaluation. The personality of the instructor was related to all other variables and was almost twice as strong of a predictor of the final evaluation as any other factor.

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1975Journal of Higher Education 1971Handbook in research and evaluation 1980Effectiveness of student-rating feedback for improving college instruction: A meta-analysis of findings 1987Student evaluations of college professors: Are female and male professors rated differently?1972Student Evaluations of Teachers 1974Validity of student evaluation of teaching and the characteristics of successful instructors.1980Correlation between student satisfaction and grades: A case of mistaken causation?1982A Selective Review of the Validity of Student Ratings of Teaching

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1999Students’ Evaluation of Teaching Effectiveness: Some Implications of Stability 2020Exploring the personal and professional factors associated with student evaluations of tenure-track faculty 2005Exploring Students’ Evaluations of Teaching Effectiveness: What Factors are Important?2010Understanding the characteristics of effective professors: the student's perspective 1999But That’s Not Fair! An Exploratory Study of Student Perceptions of Instructor Fairness

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