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In this paper the authors consider supply planning in a production network as a distributed effort for matching future demand and supply by relying on asymmetric and partly uncertain information. Even though decisions are made autonomously and locally, partners should act in a concerted way. For approaching the two main conflicting goals of a high service level and low overall costs throughout the network, there is a need for a specific coordination media for managing the intentions and interactions of the partners. Starting from the design principles, the authors describe a logistics platform that provides a complex service for communicating and evaluating all relevant information that may influence the operation of supply channels. A particular interest is in coordinating a focal supply network that produces customised mass products. The implementation technologies of the system are outlined together with the first lessons of the deployed application.
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