Marketing Education for Russian Marketing Educators

William A. Kerr

15 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Business and Management Studies

Abstract

A considerable international effort is being made to improve marketing skills in Russia. One aspect is upgrading the existing academic community's understanding of market economies. Based on a training experience, this article provides some insights into how to approach the training of potential marketing educators in Russia.

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1937The Nature of the Firm 1978Vertical Integration, Appropriable Rents, and the Competitive Contracting Process 1963Vertical Coordination in Agriculture 1990Behind the factory walls : decision making in Soviet and US enterprises 2016The Russian Management Revolution: Preparing Managers for a Market Economy

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2002A Prototype Skills Audit for Marketing Communications Professionals

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