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Recommending a Platform Leveraging Strategy Based on the Homogeneous or Heterogeneous Nature of a Product Line
16 references·0 citing·36 second hop
Recommending a Platform Leveraging Strategy Based on the Homogeneous or Heterogeneous Nature of a Product Line (2007)Recommending a Platform Leveraging Strate…PRODUCT DESIGN AND DEVELOPMENT (2018)PRODUCT DESIGN AND DEVELOPMENTProduct Platform and Product Family Design (2006)Product Platform and Product …The keystone advantage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability (2005)The keystone advantage: what …Balancing Marketing and Manufacturing Objectives in Product Line Design (2005)Balancing Marketing and Manuf…Product platform design and customization: Status and promise (2004)Product platform design and c…Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading* (2004)Linking Marketing and Enginee…Design for variety: developing standardized and modularized product platform architectures (2002)Design for variety: developin…PERSPECTIVE: creating a platform-based approach for developing new services (2001)PERSPECTIVE: creating a platf…The power of product platforms : building value and cost leadership (1997)The power of product platform…Metrics for Managing Research and Development in the Context of the Product Family (1997)Metrics for Managing Research…Mass customizing products and services (1993)Mass customizing products and…The product family and the dynamics of core capability (1992)The product family and the dy…Heuristics for Product-Line Design Using Conjoint Analysis (1990)Heuristics for Product-Line D…The new product development map. (1989)The new product development m…Future Perfect (1987)Future PerfectConjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Additivity, utility, and subjective probability (1967)Contingent Valuation: A Critical Assessment (1993)Validating vignette and conjoint survey experiments against real-world behavior (2015)Contemporary Guidance for Stated Preference Studies (2017)The House of Quality (1988)The role of product architecture in the manufacturing firm (1995)Mass customization: The new frontier in business competition (1999)Product architecture assessment: a tool to link product, process, and supply chain design decisions (2004)Managing complex product development projects with design structure matrices and domain mapping matrices (2007)Engineering change: an overview and perspective on the literature (2010)Modularity, flexibility, and knowledge management in product and organization design (1996)Design Rules (2000)Product variety management (2013)Architectural Leverage: Putting Platforms in Context (2014)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Discrete Choice Methods with Simulation (2001)A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach* (2011)Automated Marketing Research Using Online Customer Reviews (2011)Perspective: The Emergence of Product Design as a Field of Marketing Inquiry* (2011)Networks, platforms, and strategy: Emerging views and next steps (2016)The Digital Platform: A Research Agenda (2017)Circular business models: A review (2020)Industry Platforms and Ecosystem Innovation (2013)Bridging differing perspectives on technological platforms: Toward an integrative framework (2014)The Role of Dynamic Capabilities in Responding to Digital Disruption: A Factor-Based Study of the Newspaper Industry (2015)The power of integrality: Linkages between product architecture, innovation, and industry structure (2008)Open Platform Strategies and Innovation: Granting Access vs. Devolving Control (2010)Let a Thousand Flowers Bloom? An Early Look at Large Numbers of Software App Developers and Patterns of Innovation (2011)Strategic flexibility in product competition (1995)The dynamics of product innovation and firm competences (2002)Product Development Decisions: A Review of the Literature (2001)One size does not fit all: The case for tailoring print materials (1999)Value co-production: intellectual origins and implications for practice and research (1999)Approaches to mass customization: configurations and empirical validation (2000)
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References

  • 2018PRODUCT DESIGN AND DEVELOPMENT5,504 cited
  • 2005The keystone advantage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability1,563 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 1997The power of product platforms : building value and cost leadership934 cited
  • 1987Future Perfect687 cited
  • 2004Product platform design and customization: Status and promise627 cited
  • 2002Design for variety: developing standardized and modularized product platform architectures595 cited
  • 1992The product family and the dynamics of core capability457 cited
  • 2006Product Platform and Product Family Design405 cited
  • 2004Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading*278 cited
  • 1997Metrics for Managing Research and Development in the Context of the Product Family272 cited
  • 1993Mass customizing products and services251 cited
  • 1990Heuristics for Product-Line Design Using Conjoint Analysis238 cited
  • 2001PERSPECTIVE: creating a platform-based approach for developing new services187 cited
  • 2005Balancing Marketing and Manufacturing Objectives in Product Line Design

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135 cited
  • 1989The new product development map.135 cited
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