The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends

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Media and Digital Communication Gender, Feminism, and Media Legal Systems and Institutions

Abstract

As more of the audience for television shows opts to view them via Netflix, the practice of binge watching several episodes in a row is becoming normalized quickly. As a result, networks as well as content producers and distributors are rolling out more shows for toddlers, tweens, and teens via video-on-demand, over-the-top streaming services, and mobile apps. This essay explores the debates and discourses circulating in the popular press and online concerning the impact of an on-demand media culture. With seemingly infinite viewing options, instant gratification of converged media enabling TV everywhere, and social networks of TV chatter forming a digital water cooler, new modes of televisual engagement are emerging in youth culture.

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1974Television: Technology and Cultural Form 1995Star gazing: Hollywood cinema and female spectatorship 2007The Cambridge Companion to Narrative 1994Tele-ology: Studies in Television 1998Virtualities: television, media, art, and cyberculture 2007New York Magazine 2006Citizenship in the Age of the Internet 2019On-Demand Culture

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