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Coffee packaging: consumer perception on appearance, branding and pricing. · Study

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ArticleCoffee packaging: consumer perception on appearance, branding and pricing.

Zuharlida Tuan Harith2014

Article2014

Coffee packaging: consumer perception on appearance, branding and pricing.

Zuharlida Tuan Harith · Chih‐Wen Ting · N. N. A. Zakaria

31 citations·0/0 files stored·International Food Research Journal

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Sensory Analysis and Statistical Methods

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References

1996Understanding Research Methods: An Overview of the Essentials 1974Educational research : a guide to the process 2009COMPARATIVE PERCEPTION(S) OF CONSUMER GOODS PACKAGING: CROATIAN CONSUMERS PERSPECTIVE(S)

Cited by

2021Impact of packaging shape and material on consumer expectations 2022The influence of packaging colour on consumer expectations of coffee using free word association 2023Sustainable coffee capsule consumption: Understanding Italian consumers' purchasing drivers 2020RANCANGAN MODEL PURWARUPA KEMASAN KOPI SPECIALTY 2020Strategi Konsep Desain Kemasan Kopi Specialty untuk Industri Skala Mikro 2025Percolating insights: a study on coffee purchase behaviour in an emerging economy 2024Consumers’ Perception of Biopolymer Films for Active Packaging: From Aesthetic Appeal to Nutritional Value and Experiential Consumption

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Year2014

Typearticle

Published2014-01-01

VenueInternational Food Research Journal

ISSN-L2231-7546

Languageen

Citations31

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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openalex_workW2173399525

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