Investigating organizational culture adaptability of broadcasting firm in response to environmental changes

Abstract

The primary objective of this paper is to study the present status of organizational adaptability in Iranian broadcasting system against environmental changes and present possible suggestions to empower the organization to cope with future changes.The study uses the method developed by Denison (1990) [Denison, D. R. (1990).Corporate culture and organizational effectiveness.John Wiley & Sons.] to study the organizational changes.Using a sample of 354 randomly selected employees who worked for this organization, the study has determined that the level of organizational adaptability was less than desirable level and the firm needs to make necessary actions to better cope with environmental change.

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