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Cited by

• 2011Diaspora entrepreneurs as institutional change agents: The case of Thamel.com221 cited
• 2001Cultural Sensitivity to Satisfaction and Service Quality Measures90 cited
• 2000Race, homophily, and purchase intentions and the Black consumer67 cited
• 2008Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator64 cited
• 2008The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience63 cited
• 2017Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors60 cited
• 2000Marketing services to ethnic consumers in culturally diverse markets: issues and implications59 cited
• 2019Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment53 cited
• 2005Ethnicity and consumer choice52 cited
• 2006Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability48 cited
• 2014Acculturation and consumer loyalty among immigrants: a cross-national study47 cited
• 2006Word of mouth, brand loyalty, acculturation and the American Jewish consumer47 cited
• 2008A theory-based measure of acculturation: The shortened cultural life style inventory46 cited