Chapter1998

Markets and Product Variety Management

17 citations0/0 files storedInternational series in management science/operations research/International series in operations research & management science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Product Development and Customization

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1966A New Approach to Consumer Theory 1975MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY 1929Stability in Competition 1976A New Approach to Consumer Theory 1990Stability in Competition 1957The Theory of Monopolistic Competition 1934The Theory of Monopolistic Competition 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry

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2013Value creation through mass customization : an empirical analysis of the requisite strategic capabilities

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