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Attention, emotions and cause-related marketing effectiveness

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References

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1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited

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1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited

1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited

Cited by

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